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Privacy policy

Your privacy is important for us

EmbroideryPalette is committed to protecting the privacy of your personal information. This Privacy Policy explains how we collect, use and disclose information about our customers and suppliers . It also explains how to contact us if you have any questions about the management of your personal information or would like to access the personal information we hold about you. This Policy describes how we comply with our obligations under the Australian Privacy Act 1988 (Cth).

 

“We”, means EmbroideryPalette, ABN 56769054339.

This Privacy Policy describes how www.embroiderypalette.com.au (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail 

 
Collection of personal information

1. The types of information that we collect about you could include:

  • identification information, including name.

  • contact details, including home/business addresses, email addresses and telephone numbers;

  • details about purchases, product or service preferences, transaction history and current or pending transactions, browsing and marketing interactions (such as the products viewed or added to your shopping cart) on website, social media, and email communications;

  • digital information, such as cookies (which are small data files transferred onto devices when a website or apps are accessed), tags and pixels (which ’tag’ devices), device type and software versions used, device identifiers (like IP address), location data (where available and not disabled by the user), dates, times, file metadata, referring website/app, data entered, and user activity such as links clicked, app installations, app launches, adding items to a basket, adding items to a wish list, browsing habits within our website and other information as allowed in your device permissions;

  • social media account names or tags (where you have engaged with us on a social media platforms);

  • payment information where you have paid by credit card, debit card and information about your credit history;

  • information provided in surveys, feedback, complaints or commentary;

We will usually collect personal information about you directly from you. 

Often you can deal with us anonymously or by using a pseudonym, but in this situation we may not be able to provide you with the full range of services available. For example, we will not be able to deliver products to you if you do not provide us with address details for the delivery.

2. The main ways we collect personal information are:

  • during your order or purchase of products from us;

  • when you contact or visit us, including making an inquiry, making a complaint or providing feedback, seeking a refund, attending an event, or if you are a supplier in connection with the supply of products and services by your business to us;

  • if you access our website or apps, including by the use of cookies, tags and pixels, which may track what you view on our website or apps and also other websites/apps that you visit. Cookies, tags and pixels may also come from third party services (such as Google and Facebook) for the purpose of collecting data to enable website or app performance measurement and personalised advertising;

  • if you interact with us via social media platforms;

  • if you subscribe to any of our publications (including any mailing lists);

  • if you participate in any promotion that we conduct;

  • from publicly available sources, including from Australian Government agencies, internet search platforms and social media platforms such as Facebook;

  • from any person authorised to act on your behalf or authorised to provide your personal information to us;

  • from anyone sharing information with us for loss prevention and/or law enforcement purposes; and

 
Use and disclosure of personal information

3. We use and disclose your personal information in connection with carrying on our business.

4. We may use your personal information to:

  • sell, deliver, administer, improve and personalise our products and services;

  • administer our website and apps and personalise your experience on them;

  • provide advice regarding our products and services to you;

  • process payments and credit checks, and to provide layby services;

  • consider feedback and remedy complaints that you may make to us, communicate with you.

  • provide refunds and exchanges .

  • promote and advertise our products and services (e.g. by including your feedback in our advertising) .

  • personalise advertising and content displayed to you (including the layout and content of our website/app, and advertisements displayed to you on or via third party websites, apps or platforms such as Facebook);

  • monitor our sales of products and services and for quality control purposes, including undertaking customer surveys and analysis, or seeking feedback from customers;

  • assist in determining your product or service preferences when using our website.

  • undertake database compilation and management, data processing, data analysis and matching, market research or trend analysis to better understand our customers’ preferences, personalise websites and (where you have consented to receiving offers or direct marketing) to offer products or provide services of greater interest to you or engage in direct marketing;

  • to derive insights about you in order to better understand your preferences and interests, personalise your experience,  of interest to you.  

  • in the case of our suppliers or service providers, to manage the provision of products and services to us;

  • to monitor and measure the use of our websites, including web-based referral channels, data entered and digital behaviour such as links clicked;

  • to maintain and update our records; and for purposes related to any of the above or which are disclosed to you at the time the relevant personal information is collected.

5. We work with a number of third parties in carrying on our business and may disclose your personal information to:​

  • marketing, advertising and promotions services providers .

  • third party platforms who display advertising or content (including personalised advertising) based on your personal information or preferences (including social media platforms such as Facebook);

  • third parties who provide services to us in connection with our business operations, including data monitoring, data analysis and data matching activities, monitoring trends in customer preferences or transactions and the operation and maintenance of our website;

  • our professional advisers to enable them to provide services to us;

  • third parties necessary to assist us in investigating and preventing any potential, suspected or actual breaches of policy or law, fraudulent activities, loss prevention activities;

  • law enforcement agencies, government agencies or other third parties, where required under or authorised by law;

  • other persons notified to you at the time the relevant personal information is collected; and

 
​​Collecting Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

  • Device information

    • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

    • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels [ADD OR SUBTRACT ANY OTHER TRACKING TECHNOLOGIES USED].

    • Disclosure for a business purpose: shared with our processor Wix [ADD ANY OTHER VENDORS WITH WHOM YOU SHARE THIS INFORMATION].

    • Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site [ADD OR SUBTRACT ANY OTHER PERSONAL INFORMATION COLLECTED].

  • Order information

    • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

    • Source of collection: collected from you.

    • Disclosure for a business purpose: shared with our processor Wix [ADD ANY OTHER VENDORS WITH WHOM YOU SHARE THIS INFORMATION. FOR EXAMPLE, SALES CHANNELS, PAYMENT GATEWAYS, SHIPPING AND FULFILLMENT APPS].

    • Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers [INSERT ANY OTHER PAYMENT TYPES ACCEPTED]), email address, and phone number.

  • Customer support information

    • Purpose of collection:

    • Source of collection:

    • Disclosure for a business purpose:

    • Personal Information collected: [INSERT ANY OTHER INFORMATION YOU COLLECT: OFFLINE DATA, PURCHASED MARKETING DATA/LISTS]

    • Purpose of collection: to provide customer support.

    • Source of collection: collected from you

    • Disclosure for a business purpose: [ADD ANY VENDORS USED TO PROVIDE CUSTOMER SUPPORT]

    • Personal Information collected: [ADD ANY MODIFICATIONS TO THE INFORMATION LISTED ABOVE OR ADDITIONAL INFORMATION AS NEED.]

[INSERT FOLLOWING SECTION IF AGE RESTRICTION IS REQUIRED]

 

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

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